How to Launch a Fashion Blog: The Story of The Style Scout, Alia Ahmed-Yahia for Style Files
Think starting a fashion website could be easy, you just take some photos, post some buy links and bing bang you're done? Think again. We caught up with Alia Ahmed-Yahia, the woman behind fashion site The Style Scout and host of the Style Scouting podcast on Play.it to ask her about her fashion roots. What we found out was that building a brand is a tough thing to do.