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How to Launch a Fashion Blog: The Story of The Style Scout, Alia Ahmed-Yahia for Style Files

Think starting a fashion website could be easy, you just take some photos, post some buy links and bing bang you're done? Think again. We caught up with Alia Ahmed-Yahia, the woman behind fashion site The Style Scout and host of the Style Scouting podcast on to ask her about her fashion roots. What we found out was that building a brand is a tough thing to do.
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