By Scott T. Sterling

The music of Nirvana, Red Hot Chili Peppers, Muse, Vance Joy and more has descended on Dallas with the launch of ALT 103.7.

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ALT 103.7 FM is ready to disrupt Dallas airwaves by delivering a true alternative for listeners, boasting an expertly curated playlist with local, informed discovery.

In celebration of the launch, ALT 103.7 FM will roll out 10,000 songs in a row, back-to-back, 100% commercial-free starting at 10:00 a.m. today (Nov. 17). Listeners can tune in at 103.7 FM in the Metroplex and around the world at alt1037radio.com.

“We are thrilled to bring alternative back to Dallas-Ft. Worth,” said Pat Paxton, Entercom’s President of Programming. “With the launch of ALT 103.7, we will cater to the core audience who helped define the genre for decades – and we couldn’t be more excited to rewrite history.”

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