Kendrick Lamar and Shaquille O’Neal are All about Fancy Soap

By Amanda Wicks

Kendrick Lamar and Shaquille O’Neal go shopping for all the finest soaps in a new American Express ad promoting small businesses.

Related: A Tribe Called Quest’s New Album Features Andre 3000, Kendrick Lamar, More

The rapper and the former baller stop by Los Angeles-based luxury soap boutique Soaptopia, and sniff out their favorite scents in the commercial. When Lamar comes across a soap labeled “Red Hot Lover,” O’Neal tells him to add it to their basket. Lamar goes to shoot while O’Neal holds the round wooden basket at chest level, but Lamar ends up hitting O’Neal in the head before it bounces into the basket. “It still went in!” O’Neal excitedly shouts.

Besides “Red Hot Lover,” the pair end up buying soaps named after them. There’s the “Luscious Lamar Bar” and the “Shea Butter Shaq,” both of which make it into the basket.

The ad is one of three the credit card company will be releasing in November to promote shopping at small businesses.


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