Jay Z ‘Reasonable Doubt’ Pop-Up Shop Celebrates Album’s 20th Anniversary

This is the year of the pop-up shop.

By Hayden Wright

This year, Jay Z’s seminal album Reasonable Doubt celebrates its 20th anniversary, and a pop-up shop in Manhattan will commemorate the occasion. The exhibition and retail project is called Roc96 and will open at 347 West Broadway from October 20 to 24. Fans can peruse a true-to-life replica of the Studio B Control Room, where Reasonable Doubt was recorded in sessions with DJ Premier.

Related: Kanye West to Launch Pop-Up Shops this Weekend

The pop-up shop will require tickets for admission, but tickets will go towards store credit: $50 or $100. This provides attendees with some credit to spend on t-shirts, turntables, duffle bags, headphones and more, all bearing the Reasonable Doubt 20th Anniversary logo.

Pop-up stores are having a moment in 2016: Kanye West brought them to 21 cities around the world in August, while a limited-run cafe celebrated Tupac’s legacy in September. Musicians like Jay and ‘Ye are giving fans more ways to interact with their catalog (and to buy some merch) in real life.


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