By Radio.com Staff
For Jeep’s Super Bowl 50 ad, the off-road vehicle manufacturer once again chose a powerful, anthemic rock song to soundtrack one of its most important ads of the year. Like their campaign of 2015 when X Ambassadors were tapped for their song “Renegade,” the music under Jeep’s new “4x4ever” commercial is equally catchy, and created by an up-and-coming artist.
To soundtrack the ad celebrating the company’s 75th year, the Auburn Hills, MI car maker tapped Sony Music artist Morgan Dorr. Currently a member of LA-based alt-pop trio Best of Friends, Dorr is more widely known for his roll as bassist in Boston band Boys Like Girls.
In a release today, Jeep explained the concept behind the ad and Dorr’s custom song.
“4x4ever” brings to life the idea that 4×4 goes beyond solely representing those who blaze the Trails of the Rubicon and Moab to living a life that is without boundaries, with lyrics conveying the attitude that embodies the vehicles’ off-road soul and on-road performance, all while fueling the dreams and aspirations of all adventurers around the globe.”