By Ezra Marcus
Action Bronson looks like and lives the life of a movie character, so it’s only fitting that his music videos are films unto themselves.
“Easy Rider” is no exception. Produced by longtime Bronson associate Party Supplies, the song is a twangy ’70’s-style romp — and the video takes the period aesthetic and runs with it.
Directed by Tom Gould and premiered by Noisey’s YouTube page, the visuals begin with Bronson, clad only in a hospital gown, escaping from a hospital on an old-school motorcycle. The song’s chopper movie aesthetic pays homage to the 1969 film of the same name, starring Jack Nicholson, Peter Fonda and Dennis Hopper.
Bronson proceeds to ingest copious quantities of LCD and wreak havoc on a bar full of bikers, before a consultation with a visionary Native American on horseback sends him speeding off towards a climactic final image: our hero, standing on a mountain plateau, electric guitar in hand, jamming down the sunset.
Expect his next full-length Mr. Wonderful to drop sometime this year.