See Beyoncé Channel ‘Rosie the Riveter’ on Instagram

By Brian Ives

Beyoncé is the midst of a big tour with her other half, Jay Z, but that doesn’t mean she doesn’t have time to have fun on Instagram.

Yesterday (July 22) she posted a photo of herself as the iconic Rosie the Riveter “We Can Do It!” poster that was used during World War II to motivate women who took over jobs traditionally held by men in factories producing war supplies.

Related: HBO Reveals Trailer, Release Date for Beyonce & Jay Z ‘On the Run’ Concert Special

The original Rosie the Riveter image appeared on the Memorial Day issue of The Saturday Evening Post (see it here), and was quite a bit brawnier than the character’s next iteration on the iconic “We Can Do It” posters.

Norman Rockwell, the artist who created the images, was likely inspired by the early 1943 song “Rosie the Riveter” by Redd Evans and John Jacob Loeb (hear it here). The lyrics include the lines “All the day long/ Whether rain or shine/ She’s a part of the assembly line/ She’s making history/ Working for victory/ Rosie the Riveter/ Keeps a sharp lookout for sabotage/ Sitting up there on the fuselage/ That little girl will do more than a male will do.”


That seems like precursor, of sorts, to Beyoncé lyrics like “Who run the world? Girls!”

The singer hasn’t made any comments as to the significance of the photo.



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