Exclusive: Go Behind the Scenes on the Eli Young Band’s ‘Dust’ Video

By Annie Reuter

For Eli Young Band, their new single “Dust” came from the desire to write a song about just that — dust.

“We wrote that at a songwriters retreat,” bandmember Jon Jones told Radio.com about the track, which appears on their new album 10,000 Towns. “I remember we just started with the word ‘dust,’ we wanted to do something with that.”

Related: Interview: Eli Young Band talk about 10,000 Towns and new single “Dust” 

“All four of us in the band have wives who come from very small towns,” Jones continued. “And I was thinking of my wife, who I feel was always meant to live in a big city. And she always felt that way growing up. So I just had her in my mind — it’s not exactly a love song for her, but she was definitely on my mind when we wrote that song.”

The band’s brand-new music video for “Dust” brings this person to life. Watch an exclusive behind-the-scenes look at the making of the “Dust” video below.

In the video, the song’s protagonist is shown alone in a bar. She’s sick of the town she’s living in and the guy she’s dating, so she decides to do something about it: She hops into her car to hit the open road and leave it all behind.

Filmed in Tennessee in April, the clip shows, among other things, the process it takes for a cameraman to film a moving car. Strapped to the hood of the band’s Jeep, frontman Mike Eli remarks, “We have someone’s life in [our] hands.”

Directed by Peter Zavadil, “Dust” was shot on a homemade dirt track that was created especially for this project.

“It’s taken a massive amount of people to make this happen but it’s pretty exciting,” Zavadil said.

“Dust” is the latest single from the Eli Young Band’s new album 10,000 Towns, which hit stores this March, some three years after their last release, Life At Best.

Related: On their new album, the Eli Young Band aimed for ‘fun’

“We weren’t afraid to take our time with it,” guitarist James Young told Radio.com.

“It was a fun record to make,” echoed lead singer Mike Eli, “but we also knew it was an incredibly important record for our career.”



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