New Music to Know: SomeKindaWonderful and the Serendipity of ‘Reverse’

By Scott T. Sterling

From the moment SomeKindaWonderful‘s debut single, “Reverse” hit the airwaves with its stuttering kick drum and wavy vocals it made an immediate impression. The song, which hits somewhere between classic Motown and The Neighbourhood, has already reached No. 5 on the most-played list at L.A.’s KROQ (a station) and is en route to storm the Billboard’s Hot 100 sooner rather than later.

The song, like the band itself, came together in a most serendipitous fashion, after lead singer Jordy Towers left L.A. for the Midwest to regroup after a failed record deal left him despondent and ready for a drastic change.

“I thought my dreams were coming true on this big label,” Towers said of the deal that quickly turned sour. “I did a video where I had to wear a stupid red suit and dance around like I was Justin Timberlake. I wanted to kill myself, honestly. That’s not who I wanted to be.”

A week after making the move, Towers found himself at a bar in tiny Olmsted Falls, Ohio, where he ran into local music staples, drummer Ben Schigel and guitarist Matt Gibson, who were casually jamming. “I guess they were hammered,” Towers laughed at the memory.

“They were playing this melody, and I go to the back like, ‘What is that? That’s so fresh,'” Towers continued. “I started singing a melody to it, and we were all kind of looking at each other. I was like, ‘Let’s go record. Do you know a studio out here?'”

Schigel certainly did since, according to Towers, he owns one of the best studios in Ohio. “We went back to the studio, and about four hours later, we had ‘Reverse,'” Towers said. “It was our first song and we just kind of went from there. It sounds like bulls–t, but it’s true.”

Schigel also felt like meeting Towers was an act of fate being that he and his bandmates had been struggling in the studio all night before deciding they needed a drink. “We were like, ‘Man, we really need a singer, we’ve got all these new songs we’re working on,'” Schigel recalled. “We thought it would be impossible to find someone. We go to the bar, and sure enough, we run into Mr. Towers here.”

Despite luck being on the band’s side, it’s still been a struggle getting from the bar to one of the most promising bands of 2014. “We’re still fighting for our freedom,” Towers said, referring to his year-long struggle to escape his previous recording contract. “But we’re just really blessed to be where we are right now.”

The band is looking to capitalize on the success of “Reverse” with the release of their self-titled debut album, which is set to drop on June 24. Schigel says the record will feature tracks that have that same retro-leaning sound heard on “Reverse.” But their main goal is to make music that will stand the test of time.

“We want to sound new and modern, but in the same sense, take from your old classic bands–the PoliceGenesisRush–to where it’s lasting forever,” explained Schigel. “Twenty years from now, people will still be listening to SomeKindaWonderful.”

Pre-order SomeKindaWonderful’s full-length debut here and receive an instant download of “Reverse.”



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