Bono Talks New U2 Song ‘Invisible’ & Its Super Bowl Connection
By Scott T. Sterling
Amongst the deluge of high-profile commercials that will be showcased during this weekend’s Super Bowl, a Bank of America spot featuring new U2 song, “Invisible,” is sure to be amongst the most talked-about spots.
The commercial, which will introduce a new partnership between Bank of America and (RED), the global fund dedicated to eradicating AIDS, malaria and tuberculosis around the world, will feature U2 performing their new song. The track is expected to be part of the band’s much-anticipated new album, tentatively scheduled for a June release.
“We’re taking all the energy around the Super Bowl and interest in what U2′s doing and flipping it into the fight against HIV AIDS,” Bono told USA Today.
The commercial will point U2 fans to iTunes for a free download of the new track, which will be available from 6 p.m. ET Sunday evening through 12:59 p.m. on Monday (Feb. 3).
Bono also used the opportunity to announce that despite appearances and rumors to the contrary, “Invisible” is not the first official single from the new album.
“We have another song we’re excited about to kick off the album,” Bono explained. “This is just sort of a sneak preview — to remind people we exist,” adding that “it’s the first one we finished” and that the group will be working on the full-length “for a couple of months.”
“We want it to come out this summer, but you don’t want to let anyone down,” he explained.
The band kicked around a bunch of different ideas of how to get their message across in a Super Bowl commercial: “One plan was for us to go knocking on doors in the middle of America, thanking people for saving lives,” Bono revealed. “But a couple of band members thought that might seem self-aggrandizing.”
Instead, he was “amazed” when the rest of the group agreed to give away “Invisible” as part of the ad campaign.
“They don’t like to talk about it, but they gave $11 million of [U2's] last tour to (RED),” the singer added. “They’re big supporters. And I’m very proud of them for this.”
U2′s song “Ordinary Love,” their first in three years, from the Nelson Mandela biopic, Mandela: Long Walk to Freedom, recently took home the Golden Globe for Best Song and is a contender at this year’s Oscars in the same category. See if U2 can beat out other Best Song contenders, Pharrell, Karen O of the Yeah Yeah Yeahs and “Let It Go” from Frozen, at the 86th Annual Academy Awards, airing March 2 on ABC.