Mel B, Snoop Dogg and Childish Gambino Join the Bitcoin Revolution

By Scott T. Sterling

Anyone paying attention to financial news or just garden variety pop culture phenomena has likely heard about the rise of a new digital currency known as bitcoin. Generated (or “mined”) through a complex mathematical equation, some people are pointing towards bitcoins being the future of money and financial transactions around the world.

Now bitcoin has hit the music world, with former Spice Girl and one-time judge on TV show The X Factor Mel B announcing that she’s the first artist to officially accept bitcoins as payment for her new single, “For Once in My Life.”

(Erika Goldring/Getty Images)

(Mel B. Credit: Erika Goldring/Getty Images)

“I love how new technology makes our lives easier, and to me that’s exciting,” Mel B said in a press release announcing her new partnership with to accept the fledgling e-currency. “Bitcoin unites my fans around the world using one currency. They can just pay using bitcoins!”

“ is excited to partner with international recording artist Mel B in her forward-thinking decision to accept bitcoins,” added the company’s CEO, Emmanuel Abiodun. “This will help bring Bitcoin to the attention of millions of her fans around the world.”

Mel B is not the only artist with her eyes on bitcoins. Snoop Dogg, never one to miss a trend, recently took to his Twitter account to let it be known that he wants his “next record available in bitcoin (and) delivered in a drone,” the latter a reference to’s recent announcement that they plan on making deliveries by drone in as little as 30 minutes after making a purchase. As Coindesk points out, bitcoin processing firm Coinbase has already reached out to Snoop Dogg eager to help him make his wish of being able to accept the currency as payment a reality.

Actor Donald Glover, who’s currently concentrating on his hip-hop persona Childish Gambino with new album Because the Internet is another artist who’s attracted to the appeal of bitcoin.

“Yeah, I know a lot of people are skeptical, but I feel like if everything’s going to live online, why not bitcoins?” Glover told Time recently. “Being backed by gold seems very old and nostalgic to me. Being backed to a bitcoin, which takes time to actually make and there’s this equation that has to be done, that feels realer to me and makes more sense.”


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