Style Files: Kanye West Launches G.O.O.D. Merch

(Chelsea Lauren/Getty Images for Mercedes-Benz Fashion Week Spring 2014)

(Chelsea Lauren/Getty Images for Mercedes-Benz Fashion Week Spring 2014)

You might not get to see the Yeezus tour anytime soon, but the good news is you can get your G.O.O.D. on. Literally. Kanye West has launched an online store of G.O.O.D. music merch for men and women. Or, rather, girls and unisex as the site seems to define the items.

Whichever side of the gender divide you fall on, all the items are black with white accents that seem to be only the G.O.O.D. logo or that cherub they’ve taken on as their mascot because ‘Ye needs all the angels he can get right now. You always thought you had a good butt? Kanye’s sweat shorts have got you covered.

Seriously though, West articulated his thoughts on the world of fashion recently in an interview with 99.7 NOW (a station), saying, “What if everybody really came together — I’m talking about the brands and corporations just in America alone, let alone the entire globe — I think the world can be saved through design. Because design is about form, function, solution, and problem solving.”

The line was curated by West’s creative agency DONDA. For an extra dose of Yeezus, West has also struck a deal with PacSun to carry his tour merch.

More from Courtney E. Smith

Leave a Reply

Fill in your details below or click an icon to log in:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Listen Live