Exclusive Premiere: Dierks Bentley’s ‘I Hold On’ Video
Country music has its share of sing-along songs, of uptempo feel-good songs, of heartfelt ballads, and of soulful songs that rhythmically and emotionally get under your skin. Dierks Bentley’s new single “I Hold On” is all of those wrapped into one — an autobiographical track that’s easily among the most powerful radio singles you will hear all year.
Today, Bentley premieres the video for “I Hold On” exclusively across Radio.com, CBS Radio station sites and CBS Interactive (watch it below).
The video was directed by Wes Edwards, whose extensive credits include videos for Jason Aldean, Gary Allan and Thompson Square as well as Bentley’s songs “5-1-5-0″ and “Tip It On Back.”
The “I Hold On” video makes several references to Bentley’s personal life, including his rise from barroom singer to country hitmaker, his marriage to Cassidy Black, his beloved old truck, and his relationship with his father, who passed away last year.
“It was really important to me that this video capture the story of this song…my story,” Bentley said in a press statement. “But it also needed to take on the more universal themes that the choruses cover. The lyrics were written from such a real and emotional place, and I put a lot of pressure on making sure this video held up to what Brett James and I wrote that day. I hope when people listen to it, they raise their beers up, but this time for the bigger idea of what we all stand for as country music fans…faith, love and freedom.”
The video was shot in Nashville and during a weekend of tour dates in Texas. Actors appear in various vignettes representing Bentley’s life at various stages of his career. But the video’s most powerful moments feature Bentley himself. As he hits the chorus of the song and the words “I Hold On,” his eyes rising and staring straight into the camera, you can both feel and clearly see his conviction. “I Hold On” isn’t just a well-crafted country song–it’s a powerful statement directly from Bentley’s core. And the video reflects that beautifully.
Bentley was obviously pleased with the results, too:
can say without a doubt i just watched the best video we have ever made. cannot wait for you all to see @wesedwards I HOLD ON! he crushed it—
Dierks Bentley (@DierksBentley) October 16, 2013
“I Hold On” is the lead single from Bentley’s upcoming album Riser, which is due out in 2014. “I kinda threw the playbook away again,” Bentley said of the album in an interview with KMLE 107.9 earlier this summer. “I’m working with a different producer, different engineer. Just different songs, man, and it feels really fresh.”