Katy Perry Uses Morse Code to Promote ‘Prism,’ Previews Song Snippets
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In an interview with Entertainment Tonight, Perry revealed that she commandeered the light atop the famous Capitol Records building in Hollywood to send out a personal message.
“See that little red light up there? One thing that people don’t know is that it’s been spelling out Capitol for the longest time, I believe, and we changed it months ago and we had it start blinking out, ‘Katy Perry. Prism. October 22nd, 2013,’” she said. “But no one reads Morse code anymore besides that guy, like, in the [Hollywood] Hills that doesn’t wear any pants.”
Now just a week before the release, Perry let fans know in an easier to read fashion that they can preview 90-second snippets of her album on iTunes.
In just a few hours when the ITUNES store turns you will be able to preview 90 seconds of EACH song on #PRISM Who's ready for the light?!—
Katy Perry (@katyperry) October 15, 2013
While tracks like “Birthday” and “International Smile” have a dance party vibe with a heavy bass beat and sing-along choruses, others like “Ghost” — about her divorce from comedian Russell Brand which includes lines, “You sent a text/It’s like the wind changed your mind” — paint a darker picture.
On “It Takes Two,” Perry grows up as she sings, “Let me be first baby, to say I’m sorry/I faced my demons, yeah I paid my dues/I had to grow up, I wish you could too.” But that’s not to say the entire album is comprised of serious life reflections as she shows off her rap skills on “This Is How We Do.”
“I think it’s a universal love song that everyone’s going to be able to relate to no matter the age, no matter male or female,” Perry told MTV. “It’s my favorite song off the record.”
Prism drops October 22.