Katy Perry’s new perfume, Killer Queen, is more than a fragrance. It’s a look at where she is in her life right now.
The singer told WWD that her third fragrance, available in August, is more mature than her previous two fragrances—2010’s Purr and the following year’s Meow—and will evoke the direction of her upcoming album, which is her first since her divorce from Russell Brand.
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“It’s for someone sophisticated, who wants a little edge and can wear it all day, and still wants that sexiness,” she explained of the scent.
“Freddie Mercury painted the lyrics of this woman who I wanted to be,” Perry explained. “She seemed very powerful, and she captivated a room when she walked in. I named my company Killer Queen after those lyrics. I feel like, after all this time, it was appropriate to use that name in association with something I did. I feel like I’m falling, finally, into that woman Freddie painted.”
The perfume is a mix of wild berry, dark plum and bergamot with strong notes of red velvet flower, natural jasmine sambac and rainbow plumeria. The scent also includes hints of cashmeran, natural patchouli heart and liquid praline.
“It took us something like 30 or 35 tries to get it right,” Perry said. “I wanted some floral [notes], like jasmine, but I also wanted red velvet flower, which is incredible — it gives it the edge that makes it Killer Queen.”
She added, “You can’t buy anything that makes you who you are, but you can highlight what you’ve already got inside you. I want this particular perfume to highlight the power that’s already inside of you.”
The red and gold bottle, which rests on its side, is shaped like a queen’s scepter. At the top of the bottle sits a crown specially made for Katy, which features figures of cats, a music clef and hearts and daggers.
A commercial for Killer Queen, featuring Perry and the tagline “Own the throne,” is slated to begin running on August 24.