Reporting Courtney E. Smith
Rita Ora has been evolving herself from a pop star into a multi-facated style icon. Her latest move is into a spot as the next celebrity face on the Material Girl line, from Madonna and her daughter Lourdes.
A YouTube promotional clip shows Ora in scenes from a London photo shoot for the line, giving an advance look at the fall collection. Scenes show the campaign shooting at the Royal Palace, Big Ben, the London Eye and in Piccadilly Circus.
“To be hand picked by Madonna, an icon, and her incredibly cool daughter Lola, was probably one of the biggest compliments I think I’ve had in awhile,” Ora said in the clip.
Ora follows Kelly Osbourne, who is currently the face of Material Girl.
Ora has also gotten close to the Calvin Klein design house, finding herself featured in the brand’s CK One campaigns and playing parties for the brand at London Fashion Week and Art Basel this spring.