Reporting Courtney E. Smith
Instagram introduced video to their photo service, so how long until there’s a music video option? Ellie Goulding isn’t waiting to see. Her latest video, for her new single “Burn,” integrates a full four minutes of golden hour into the footage — the type most of us can only get if we slap Instagram’s Valencia filter over our images.
Director Mike Sharpe (Cher Lloyd, Depeche Mode) obviously didn’t use that actual filter, but anyone familiar with Goulding’s past video work knows she likes a touch of the ethereal, so he’s clearly just giving her a look that fits her brand.
In the video, Goulding walks around an airport landing strip while a group of kids, backpacks in tow, jump the airport fence to meet up with her. The song’s climax features an airport dance party and fields full of glowing orbs.
“Burn” is a new single released by Goulding this past Friday (July 5), one not included on her latest album, Halcyon. The song was written by OneRepublic’s Ryan Tedder (Adele, Beyoncé), GRAMMY-nominated songwriter Greg Kurstin (Kelly Clarkson, P!nk), Noel Zancenella (Demi Lovato), Brent Kutzle (OneRepublic’s bassist/songwriter) and Goulding. It was originally demoed by Leona Lewis, who never included it on an album. The production from her original demo sounds unchanged.
Goulding currently has the No. 14 song on Billboard’s Pop Songs chart for “I Need Your Love” with Calvin Harris.