Reporting Annie Reuter
The members of Far East Movement decided to challenge themselves on their forthcoming album. While on tour with Lil Wayne, the energy they felt from the crowd each night invigorated them, eventually inspiring their new single, “Turn Up the Love.”
“Everyone says, ‘Turn it up, turn it up,’” Kev Nish explained to Radio.com. “We felt the love from the audience [and] we said, ‘Let’s challenge ourselves. Can we make a club song that doesn’t talk about any type of bottles or anything else in the club?’ So we did.”
“Turn Up the Love,” like many of Far East Movement’s tracks, features another artist. While Cover Drive provides the vocals on this one, the band has worked with everyone from Pitbull and Tyga to Snoop Dogg and OneRepublic‘s Ryan Tedder in the past. When asked what their criteria for collabs are, they joked that they just pick them out of a hat or search on Craigslist.
All kidding aside, the guys said they’re picky when it comes to collaborations.
“We have to be a fan, and that artist’s brand [has to] convey the message and the style that we’re trying to convey,” Kev explained. “As writers, it’s truly an honor to have other people sing your hooks. That’s like a dream come true being producers and writers in the music industry.”
Far East Movement finds the inspiration for those monster hooks from life experience. Whether it’s something they heard at the club or while watching TV, each track comes together differently.
“We record a lot of things we see and hear off of our phones and then take that into the studio, make the sound, start writing,” said Kev.
With the goal to have a sound describe a certain emotion they feel like, the process can take anywhere from three hours to three months.
“‘G6′ took months,” Kev explained of their 2010 hit “Like A G6.” “We did 18 mix downs. You get it ’til you get it.”
Far East Movement just released a free mixtape, which is a hint of what’s to come from their next album. They assure fans that they “have a sound” for the release.
“We did some serious soul searching just to get back to the DJing elements, the emcee elements. We sat with DJ Virman and just record-digged [sic] for weeks,” Kev said. “Just countless sleepless nights to just really inspire the new sound. When we found it, it was like finding your lost keys or that good shirt that you thought someone might have stolen, or maybe you left it at the dry cleaners.”
While they’re still in the early stages of the album, they did give a preview of their newest single, “There Will Be No Rain,” also available on their mixtape.
“Its a slower song, shoo-doop. You guys are going to like it.”