Reporting Courtney E. Smith
Pharrell’s fashion faux pas aside, director Ryan Hope (Wiz Khalifa, George Michael — and New Music To Know artist Alpine) exploits a silhouette not often seen in hip-hop videos. And a look that hasn’t been popular since the ’90s when Kate Moss brought heroin chic to the masses.
But the look of the video, which switches off between the black & white style of a Herb Ritz photo shoot and a color-saturated Martin Scorcese drugs & gangsters film, matches the lyrics. Watch the video below.
For the first time in his career, this artist formerly known as Tity Boi is rapping about designer clothes from Alexander Wang, Commes Des Garçones, Armani, Givenchy and Gucci. All while throwing dollar bills at strippers and dealing drugs so, don’t worry, he’s not completely in a new universe.
These women he fawns all over aren’t only skinny, but are much darker skinned than the usual video vixens. The combination of their dark skin tone and very defined face shapes make them look like real African women. It’s a fetishization, in a good way, of a type of woman not often featured in music videos. All in all, a huge fashion and social statement from 2 Chainz. Yes, 2 Chainz.
“Feds Watching” is the first single off of the rapper’s upcoming album, B.O.A.T.S. II: ME TIME, which is tentatively slated for release on September 10.