Kanye West Changes His Mind, Sends ‘Black Skinhead’ To Radio & Preps Official Video
At Governors Ball last month, Kanye West railed against the politics of promoting a new album. He specifically addressed the belief that artists need to have hit radio singles. Letting the crowd know, it was his choice to keep Yeezus off the airwaves.
“Honestly, when I listen to radio, that ain’t where I wanna be no more,” he said. “Honestly, at this point, I could give a f*** about selling a million records as long as I put out an album this summer that y’all can rock to all motherf***ing summer.”
But it seems he’s changed his mind about the whole radio promotion thing. According to Def Jam (via Billboard), “Black Skinhead” has been cleaned up and sent off to radio stations around the country. They also confirmed that a video for the song, which Kanye performed on SNL back in May, is in the works.
Jason Kidd, the Program Director at WPGC 95.5 in Washington, D.C. (a Radio.com station), told us that his station has received the edited version of the song already, but doesn’t have a clear date of when they’ll begin playing it.
“[We] don’t have a specific time frame yet on Kanye,” he said. “We will continue to gauge it with the audience.”
But as for whether Kidd was surprised to see “Black Skinhead” on his doorstep, he said, “When it comes to Kanye, nothing really surprises me.”
Until now, Kanye had been taking the unconventional route to promoting his latest album, which included a worldwide art project and a viral video parodying American Psycho that featured his girlfriend, Kim’s Keeping Up With The Kardashian mainstays Scott Disick and Jonathan Cheban.
Of course, even without radio play or an official video, Yeezus still debuted at No. 1, selling 327,000 copies in its first week. It was, however, Kanye’s lowest opening sales week ever.
As for whether “Black Skinhead” will end up being one of the biggest songs of summer, Kidd thinks it’s unlikely. Though he admits, with Kanye, anything can happen.
“From an artistic stand point, Yeezus is a great album,” Kidd said. “I do think it will be tough though to generate any kind of hit for radio. However, at the end of the day, if it starts reacting with the audience, we’ll be there.”