Reporting Scott T. Sterling
The elaborate clip features shots from a solemn funeral service, with all of the attendees wearing white. Those shots are juxtaposed against images of Lamar popping champagnes bottles in a limo with friends as well as performing the song in a lush, wide open meadow.
There’s also a bit of conspicuous product placement, with a lingering shot of a Beats by Dre “Pill” speaker, a shout-out to Lamar’s Aftermath label head Dr. Dre, and Beats co-founder Jimmy Iovine of Interscope Records.
Actor/comedian Mike Epps has a cameo in the video, which takes on a more celebratory tone as it progresses, with rappers Juicy J and Schoolboy Q joining the party as the casket is lowered into the ground.
After the clip ends with a woman throwing a single white rose into the grave, it closes on the words “Death to Molly,” which could likely be in reference to the street drug MDMA, better known as Ecstasy, which has found new life in the hip-hop community under the name “Molly.”
Molly references have grown exponentially in hip-hop music over the past several months, most famously in Trinidad James’ 2012 single “All Gold Everything,” which peaked at no. 36 on Billboard‘s Hot 100 chart and reached No. 6 on the Rap Songs chart.
“All the people are like, ‘I don’t know what it is, but every time I hear the song, I just wanna do it,’ ” James told MTV News about the drug last year. “That’s a terrible excuse, but go ‘head, get high, go ‘head. Blame Trinidad, blame it on me.”
Most recently, Rick Ross received major backlash for rapping about using Molly as a date rape drug, within his verse on Rocko’s “U.O.E.N.O.”